How to Get 10-14X ROI on Ads for Event Ticket Sales

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PromoTix University

William Royall Jr

5 episodes

3 months ago

PromoTix University is the go-to podcast for event organizers, promoters, and venue owners who want to sell more tickets, fill more seats, and maximize event profits. Hosted by Will Royall, a 15 year festival, venue, and event business veteran, this podcast delivers no-fluff, high-impact tactics for sponsor acquisition, vendor negotiation, operations, marketing, and other strategies to help you grow your events and ticket sales. Each episode breaks down proven tactics, industry insights, and real-world case studies that you can apply immediately. Whether you run concerts, festivals, trade shows, sporting events, or community gatherings, you’ll learn how to boost attendance, improve promotions, and out-market the competition. From paid ads to organic growth, influencer marketing to audience retention, PromoTix University gives you the tools to turn struggling events into sellout successes. Tune in for actionable lessons, expert interviews, and insider secrets—all for free. 🎟️ Stop guessing. Start growing. Welcome to PromoTix University.

All content for PromoTix University is the property of William Royall Jr and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

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How to Get 10-14X ROI on Ads for Event Ticket Sales - Geoff Shames

PromoTix University

56 minutes

7 months ago

How to Get 10-14X ROI on Ads for Event Ticket Sales - Geoff Shames

PromoTix University Podcast – Episode 1 🎙️
How to Get 10-14X ROI on Ads for Event Ticket Sales - Geoff Shames

In this first episode of PromoTix University, we’re diving deep into paid digital advertising for event ticket sales with special guest Geoff Shames, founder of Crowd Control Digital—an agency behind massive campaigns for Illenium, KSI, Travis Scott, Judas Priest, and more.

Geoff has driven more than $100,000,000 in ticket sales with his campaigns and today we break down the best-performing ad platforms, how to maximize ROAS (Return on Ad Spend) by 10–14X, and review a viral contest strategy that turns one paid visitor into 8–10 ticket sales or leads. Plus, we review Found.ee, a powerful programmatic ad platform that helps promoters stretch their budget further.

If you're looking to sell more tickets, boost conversions, and improve your event marketing strategy, this episode is packed with insider tips you can apply today. 🚀

🎧 Listen & start scaling your ad driven ticket sales!

Creators & Guests

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