Every start-up needs a marketing plan. But, what if you don't have a large budget for your start-up marketing activities?
Fabian Dominguez is the CMO of Relai. Relai is the hottest Bitcoin investment app in Switzerland and I know Relai when they were just an idea. In 2019 I went to a Hackaton in Zurich where I met Julian, the CEO and founder of Relai and I spent four months working voluntarily and building the MVP. Today Relai has a lot of users, they have millions in turnover and they are getting ready to raise Series A funding.
In this episode I interview Fabian to find out how he was able to grow the business with limited marketing budget by focusing on organic growth, as well as using some paid advertising campaigns.
✨Follow Fabian on LinkedIn.
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