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On this episode, Anne-Marie Bolton, SAGE's Senior Social Media Coordinator, shares the secrets behind SAGE's #1 ranking in the PPAI Online 18, highlighting their successful content mix and engagement tactics. Learn about SAGE's four content pillars – Cultivation, Celebration, Education, and Innovation – and how they guide their award-winning social media presence.
This episode covers:
Developing a strategic social media plan with clear goals.
Tailoring content for different platforms like LinkedIn and Instagram.
Determining optimal posting frequency and consistency.
Tips for suppliers and distributors to showcase products and build brand authority.
Leveraging user-generated content and industry collaborations.
The importance of brand guidelines and utilizing tools like Canva.
Whether you're a small business or a seasoned pro, this episode is packed with actionable insights to elevate your social media game.
