The live entertainment industry is booming, and promotional products distributors have a massive opportunity to profit from this growth. In this episode of Promo Perspectives, we take a deep dive into the $14 billion band merchandise industry.   Hosted by SAGE's Gabe Gotay, a musician himself, this podcast explores the history of band merch, from Elvis Presley's "I Love Elvis" buttons to the Grateful Dead's iconic t-shirts and Taylor Swift's Eras Tour. We break down the stats and explore why band merchandise is not just a side hustle, but a crucial revenue stream for artists. In this episode, we discuss: The numbers: The band merch industry is projected to reach over $16 billion by 2030. Learn which genres and products are driving the most sales. The history: We trace the evolution of band merch, from early pioneers like Elvis and the Beatles to modern-day icons and the rise of the t-shirt as a cultural canvas. The strategy: Discover how to find and connect with independent artists and mid-tier touring acts—the ideal clients for distributors. We'll also cover common pain points and how you can position yourself as a valuable partner. This is the first episode in a series all about the music merch market. Stay tuned for upcoming episodes where we'll hear from distributors and musicians themselves!