SAGE recently secured the #1 spot on the PPAI Online 18 for our outstanding social media performance, and a big reason for that success is our video content! In this episode, Lafonso shares his incredible journey into video production and dives into fundamental principles that will help promotional product suppliers and distributors create compelling visuals, even on a budget. In this episode, you'll learn: The Power of Storytelling: How understanding narrative in other media (like books and movies) can inform your video production, and how to evoke emotions without saying a word.Essential Video Production Rules: Lafonso breaks down key principles like white balance, focus, headroom, and look room – and when it's okay to break them for creative effect!Budget-Friendly Equipment: Get practical recommendations for building an affordable video kit using your smartphone, tripods, microphones, and lighting.Stepping Up Your Game: Advice on moving beyond basic smartphone setups with DSLR cameras and more advanced lighting.The Importance of Subtlety: Why the best video production is often invisible, drawing viewers into your story without them even realizing the techniques at play. Whether you're a distributor looking to showcase products or a supplier aiming to reach more industry professionals, this episode is packed with actionable insights to help you grow your business through impactful video.