Ever wonder what goes into the high-quality video content that earned SAGE a spot on the prestigious 2025 PPAI Online 18 list? In this episode of the Promo Perspectives Podcast, we're pulling back the curtain on the process and workflow of video production with SAGE's talented producer, Lafonso Brown! Following up on our previous discussion about videography philosophies, Lafonso dives deep into the nitty-gritty of creating impactful promotional videos. He shares invaluable insights into: Pre-production secrets: From brainstorming unique concepts (like our "Email Campaigns" skit!) and meticulous scriptwriting to detailed storyboarding and shot lists – discover how rigorous planning saves time and elevates your final product. Production challenges and solutions: Learn about lighting techniques, audio recording strategies (including double-system sound!), and how to navigate on-location shoots, whether it's a fictional narrative or a fast-paced event like Expo. Post-production magic: Lafonso reveals the software (Adobe Creative Suite, including Photoshop, Premiere Pro, After Effects, and Audition) and workflow behind transforming raw footage into polished, engaging content, even for animated software demos. Whether you're a distributor looking to enhance your client presentations or a supplier aiming to showcase your products, understanding the dedication behind professional video production can revolutionize your approach. Lafonso emphasizes that while the tools might vary, the importance of a well-defined process is universal for telling a truly good story.