In this episode of Promo Perspectives, we're joined by his friend William Rubsamen of Whirlix Design to discuss marketing strategies for small businesses with limited marketing teams. Many distributors in the promotional products industry operate with small teams, often with owners or their family members handling marketing efforts. This episode aims to provide practical tips, tricks, and insights to help these businesses thrive. Gabe and William dive into the realities of wearing many hats in a small marketing department, covering topics like: Setting Goals: The importance of defining clear, SMART goals to guide your marketing efforts and ensure your content is impactful. Choosing Channels: How to identify the most effective marketing channels for your specific business, with a special focus on the power of video content. Leveraging AI: A deep dive into how artificial intelligence tools can save time and enhance various aspects of the marketing process, from planning to content creation. Competitive Analysis: Understanding what competitors are doing, even with limited resources, using free and affordable tools. Budget-Friendly Tools: Practical advice on utilizing free or low-cost marketing tools like Canva and Hootsuite, to maximize impact without breaking the bank.   Whether you're a seasoned marketer in a small business or just starting to build your marketing presence, this episode offers actionable strategies to help you make the most of your resources and achieve your business goals.