On this episode of the Promo Perspectives podcast, we dive into the world of band merchandise from the distributor's point of view. We're joined by Adrian and Shadow from Seven Sins Printing and Embroidery, a company dedicated to helping artists translate their visual identity into profitable merch. Adrian and Shadow share their story of how they immersed themselves in the Texas music scene and the unique challenges and triumphs of working with bands. They discuss the importance of understanding different music genres' preferences, from the types of garments to specific artwork styles. They also reveal the secrets behind their success, including their commitment to fair pricing, lightning-fast communication, and building strong, lasting relationships with their clients. Whether you're a distributor looking to break into the band merch market or a supplier wanting to understand this niche better, Adrian and Shadow offer invaluable insights and practical advice. They touch on everything from navigating the unpredictability of tour life to the power of word-of-mouth marketing within the music community. Episode Highlights: The Nuances of Merch: Discover how different music genres, from death metal to alternative, have distinct preferences for apparel types, artwork sizing, and even colors. The Power of Connection: Learn why communication and building a relationship with your clients are just as important as the quality of your product. Beyond the T-Shirt: Adrian and Shadow discuss the deeper meaning of band merch as a "badge of honor" and a conversation starter, fostering a sense of community among fans. Don't miss this insightful conversation with two passionate professionals who are making a real impact in the music industry.