Turn up the volume and get ready to rock with this episode of Promo Perspectives! We’re continuing our series on band merch and bringing you a conversation with Angelica and Caleb from Merch Media. Angelica and Caleb are music lovers at heart, and they've turned that passion into a business that helps independent artists create awesome promotional products. You'll hear about their own love for music, from the iconic concert experiences that shaped them to the artists that inspire them every day. We dive deep into the world of band merchandise, covering topics like: The difference between official and "unofficial" merch. How to get creative and stand out in the music market. Why band merch is a vital source of income for artists. The importance of online stores and other emerging tech like NFC chips. The value of networking and building connections within the music community. Whether you're a supplier, distributor, or a fan who wants to support your favorite artists, this episode is packed with great tips and insights.