Have you heard these common myths about using data to enhance creativity? Myth #1: Data stifles creativity. Myth #2: Data is only for analytical minds, not creatives. Myth #3: Data can't measure the intangible aspects of creativity. Well fear not, I'm here to share how data can actually fuel your creativity and lead to greater success. Are you ready to learn more? If we're creating for an audience, we should know that audience, we should understand what they want, what their expectations are, if for nothing else so that we know how to deliver on the promise of what we said we were going to make, or to play with those expectations to delight and surprise audiences. -Damion Taylor Data-Informed CreativityThe use of data-informed creativity emphasizes a strategic blend of data insights and firsthand experience, elevating the creative process to produce exceptional content. This technique involves evaluating audience preferences, testing content, and refining strategies accordingly. It fosters an understanding of the audience and enhances communication, resulting in content that resonates with viewers. Data-informed practices provide a solid foundation for high-quality, engaging creative work that appeals to diverse audiences. During this episode, host Damion Taylor demonstrates the application of data-informed creativity in the creation of the animated series Tech Witch. Collaborating with writer Trey Livingston, the team successfully developed characters and a storyline based on personal experiences as well as data insights.With these methods, Tech Witch exemplifies the potential benefits and achievements when implementing data-informed practices into the creative workflow. If you would like to follow our creative journey, please follow us on social media or check out our Science Fiction and Fantasy scripted podcast: https://www.instagram.com/ifprometheus/https://www.instagram.com/animatedprometheus/https://imaginationandfantasy.podbean.com/