In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
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In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
Episode 8: CRM Strategies That Actually Work for Property Developers
Project Profile Podcast
49 minutes
2 months ago
Episode 8: CRM Strategies That Actually Work for Property Developers
In this episode of the Project Profile Podcast, host Mark Allen welcomes Jake Vanderrol, founder of Wiredlans, to unpack the real-world benefits and challenges of implementing CRMs in the property development space. With more than a decade of experience helping businesses streamline operations using Salesforce, Jake shares how developers can consolidate fragmented systems into a single source of truth. From AI-powered marketing automation to full contract workflows and inventory tracking, thi...
Project Profile Podcast
In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
