In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
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In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
Episode 6: Coming Soon Campaigns: The Pre-Launch Secret to Property Success
Project Profile Podcast
24 minutes
3 months ago
Episode 6: Coming Soon Campaigns: The Pre-Launch Secret to Property Success
Episode Synopsis: In the first episode of a new campaign-focused series, Mark Allen welcomes Beck Jane West from Project Profile to unpack the importance and strategy behind “Coming Soon” or hype campaigns in property marketing. These pre-launch initiatives may begin with almost no content—just a logo and a vision—but their impact can be pivotal in positioning a project for success long before a sales campaign begins. Listeners will discover the tactical approaches, creative strategies, and ...
Project Profile Podcast
In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
