In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
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In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
Episode 4:Marketing Evolution in Property Development with Eloisa Greenham
Project Profile Podcast
51 minutes
3 months ago
Episode 4:Marketing Evolution in Property Development with Eloisa Greenham
In this engaging episode, host Mark chats with Eloisa Greenham, Marketing Manager at Sherpa Property, to unpack the evolution of property marketing in today's dynamic real estate landscape. With a diverse background across multiple sectors—from investment and project marketing to luxury beachfront developments—Eloisa offers grounded insights into what it takes to market property effectively. Listeners will gain firsthand knowledge on the importance of adaptable marketing strategies, the tran...
Project Profile Podcast
In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
