In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
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In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
Episode 10: In the Middle of the Industry - Adam Di Marco on Property, Media, and the Future
Project Profile Podcast
1 hour 2 minutes
1 month ago
Episode 10: In the Middle of the Industry - Adam Di Marco on Property, Media, and the Future
In this deep-dive episode of the Project Profile Podcast, host Mark Allen sits down with Adam Di Marco—Founder and CEO of The Urban Developer and Director of the Di Marco Group—to explore the future of property development, media, and marketing in Australia. From launching The Urban Developer as a side hustle to building it into the leading independent voice in the industry, Adam shares his unique perspective at the intersection of media and development. With a background that spans high-leve...
Project Profile Podcast
In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
