James' passion to help people discover the places in Madrid with the best food and to support the people and places serving it, led to him co-founding Devour food Tours, connecting people to the stories and people behind the food - providing a real insight rather than a magical vision of the places and people. James talks about his non-linear path to starting Devour and shares some of the vital lessons he's learnt along the way - from valuing your time properly; sitting down, doing the work and persevering in order to reach your goals and also not being a perfectionist with the content you create. James also shares his favourite Devour tour, some top wine tips in Madrid and why dodgy photos can also be a sign of a great bar!
Recorded in December 2018