Festival Talk | Brand Activism in a Hyper-Charged Society

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Progress Through Creativity

Lions

17 episodes

1 week ago

Across the world governments, businesses and individuals are dealing with extraordinary circumstances that are forcing all of us to challenge the status quo as we step into a new normal. But as traditional models are being upturned and everyday routines are being dismantled, small shoots of hope are emerging. In this podcast we talk to members of our global community and explore their inspirational stories of progress.

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Marketing

Business

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Festival Talk | Brand Activism in a Hyper-Charged Society

Progress Through Creativity

37 minutes 42 seconds

5 years ago

Festival Talk | Brand Activism in a Hyper-Charged Society

At Cannes Lions in 2019 Tiffany R Warren, SVP and Chief Diversity Officer at Omnicom and Founder & President of ADCOLOR chaired a panel examining successful and unsuccessful attempts by brands to take a stand on divisive issues and discussed execution, outcomes and how to successfully embrace brand activism, in a real, impactful way.

She was joined by Wieden+Kennedy Co-president & chief creative officer Colleen Decourcy, Writer, Producer and creator of the critically acclaimed series Blackish, Grownish and Mixedish Kenya Barris and President & CEO of TBWA\Worldwide Troy Ruhanen.