Bozoma Saint John is quoted as saying “I didn’t get to a place of influence because I was quiet. None of us will have any impact or influence if we are quiet. So don’t be quiet. Be loud as hell.”

In a week where global demonstrations have taken place against police brutality and racial inequality that sentiment feels as vital and relevant now as it has ever been.

In this interview Bozoma talks frankly about the position brands are taking during this time of public outcry, how they can authentically support social causes and whether they even should if their own business doesn’t walk the walk.