Brad Hiranaga is the Chief Brand Officer for General Mills, North America, whose legion of brands including Betty Crocker, Pillsbury and Old El Paso have been store cupboard staples around the world for decades. 

As a long serving ambassador of the iconic CPG business and with almost 16 years of service under his belt, Brad is now witnessing these brands go through what he can only describe as a renaissance. Where the company's focus is shifting from food that people love, to food that people need. A return to utility and really stripping things back to address a new kind of human necessity.