Ricardo Dias is the vice-president of marketing at Ambev Brazil which, over the past few years has been steadily raising its game, climbing the creative rankings and picking up Lions for a spread of creative work following a dramatic transformation of their internal culture. Ricardo and the Brazilian team were one of the first in the world to take action to the global crisis and respond to a problem which we're all facing now, and this problem doesn't just affect beer sales and customer revenues, but human life.

In this episode, Ricardo talks to Simon Cook, Managing Director of Cannes Lions, about the story behind their decision to shift their production from beer to hand sanitiser, practical advice and thoughts on the future that awaits us.