Ever wonder why it feels impossible to stop eating chips, cookies, or fast food once you start? It’s not just lack of willpower — it’s by design. In this episode, I uncover how ultra-processed foods are engineered to hijack your brain, keep you craving more, and make weight loss feel like an uphill battle. You’ll discover: The science behind why these foods light up your brain like an addictive drug How the food industry manipulates flavor, texture, and marketing to keep you hooked Practical strategies to break free from the cycle without feeling deprived Once you see the game that’s being played on you, you’ll finally know how to take your power back — and make food choices that support your health and your goals.