What does it really take to grow a skincare brand from a personal need to national retail shelves?
In this episode, I’m talking with Sarah Wilensky, the founder and CEO of Blossom Essentials, a clean skincare brand for dry, sensitive, and reactive skin. You’ll hear how Sarah built her product line from scratch, landed retail deals including Walmart and Nordstrom, and made bold decisions like a full rebrand to match her growth goals. We also break down what visual investments she made, how she found her designer, and what she looks for when hiring creatives.
Whether you're a designer working with product-based brands or a founder looking to scale, this conversation is packed with insights.
You will learn:
Grab a cup of coffee, your notes, and get ready to redefine how you work with brands that scale!
And if you're tired of wasting time on invoices, tracking payments, or chasing overdue bills, check out FreshBooks. It’s the all-in-one invoicing and accounting software I use to stay organized and focus more on design - not admin.
Aventive Academy’s Resources:
From Crickets to Clients: https://aventiveacademy.com/crickets-to-clients/
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Client Portal for Designers: https://aventiveacademy.com/client-portal/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
Mockup Magic: https://aventiveacademy.com/mockup-magic/
Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
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