Hey Entrepreneurs! Are you trying to make bigger profits in your small business?
Like many of us business owners, you are always looking for ways to increase your profitability and youāre probably looking to grow your business too. Youāve found the podcast to help you do just that.
Iām Marcia Riner, a business strategist on a mission! Iāve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that Iāve earned & learned with you on the PROFIT With A Plan Podcast.
So join me each Tuesday for smart ideas that can add more profits to your bottom line.
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Hey Entrepreneurs! Are you trying to make bigger profits in your small business?
Like many of us business owners, you are always looking for ways to increase your profitability and youāre probably looking to grow your business too. Youāve found the podcast to help you do just that.
Iām Marcia Riner, a business strategist on a mission! Iāve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that Iāve earned & learned with you on the PROFIT With A Plan Podcast.
So join me each Tuesday for smart ideas that can add more profits to your bottom line.
EP317 Stop Guessing: How to Know Exactly What Your Buyer Wants
Profit With A Plan
34 minutes
2 months ago
EP317 Stop Guessing: How to Know Exactly What Your Buyer Wants
š Episode TitleStop Guessing: How to Know Exactly What Your Buyer WantsReleased: September 2, 2025
GUEST: Ā Andy Halko, founder of Insivia & Author of The Buyer Centric Operating SystemHOST: Marcia Riner, Business Growth Strategist & CEO of Infinite ProfitĀ®
šÆ Episode Summary
You may think you're customer-focusedābut if you're relying on outdated personas and generic feedback, you're already behind. Andy Halko joins Marcia Riner to reveal how AI-powered buyer clones are replacing static personas, helping you test messaging, improve conversions, and adapt faster to changing buyer behavior.
š„ What Youāll Learn
Why most buyer personas fail in todayās fast-changing market
The real reason your product or offer isnāt converting
What AI buyer twins are and how to use them
How to test marketing assets before spending a dollar
Why direct customer feedback is often misleading
How to adapt to the rise of the omniscient buyer
ā±ļø Timestamp Highlights
[00:00] Are you truly buyer-centricāor building backwards?[06:40] Why most personas fail and what to use instead[11:50] Creating and using AI-powered customer twins[17:10] Using BuyerTwin to test offers before launch[22:35] How to pivot when your market shifts[27:15] Innovating to match buyer needs in real time
š Resources & Links
https://andyhalko.comhttps://insivia.comhttps://buyertwin.comĀ
š¼ About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit BoosterĀ® strategies, and CEO of Infinite ProfitĀ®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth moreāwhether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
š Questions? Call (949) 229-2112https://InfiniteProfitConsulting.com
š Profit-Driven Resources (CTAs)
š° Profit BoosterĀ® Podcast Monetization HubTurn your interviews into a client-generating machineāwithout adding more work to your plate.š Learn more at ProfitBoosterPod.com
š Free Growth & Marketing AuditYour leads should be converting. Letās find out whatās missing.š Book yours now at ProfitBoosterBiz.com
š§ Never Miss a Profit-Driving StrategySubscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.
Profit With A Plan
Hey Entrepreneurs! Are you trying to make bigger profits in your small business?
Like many of us business owners, you are always looking for ways to increase your profitability and youāre probably looking to grow your business too. Youāve found the podcast to help you do just that.
Iām Marcia Riner, a business strategist on a mission! Iāve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that Iāve earned & learned with you on the PROFIT With A Plan Podcast.
So join me each Tuesday for smart ideas that can add more profits to your bottom line.
