Hey Entrepreneurs! Are you trying to make bigger profits in your small business?
Like many of us business owners, you are always looking for ways to increase your profitability and you’re probably looking to grow your business too. You’ve found the podcast to help you do just that.
I’m Marcia Riner, a business strategist on a mission! I’ve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that I’ve earned & learned with you on the PROFIT With A Plan Podcast.
So join me each Tuesday for smart ideas that can add more profits to your bottom line.
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Hey Entrepreneurs! Are you trying to make bigger profits in your small business?
Like many of us business owners, you are always looking for ways to increase your profitability and you’re probably looking to grow your business too. You’ve found the podcast to help you do just that.
I’m Marcia Riner, a business strategist on a mission! I’ve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that I’ve earned & learned with you on the PROFIT With A Plan Podcast.
So join me each Tuesday for smart ideas that can add more profits to your bottom line.
EP315: Why Your SEO Isn’t Working Anymore (And What to Do in 2025)
Profit With A Plan
36 minutes 34 seconds
3 months ago
EP315: Why Your SEO Isn’t Working Anymore (And What to Do in 2025)
Why Your SEO Isn’t Working Anymore (And What to Do in 2025)
EP315 Profit With A Plan PodcastRelease date: August 12, 2025
Guest: Steven Schneider, CEO of TrioSEOHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
📌 Podcast Notes
SEO is no longer about keywords and backlinks alone—today, it's about trust, authority, and intent.
In this episode of PROFIT With A Plan, Steven Schneider, CEO of TrioSEO, unpacks why the old-school SEO playbook is officially dead—and what B2B brands need to do today to actually rank, convert, and stay visible across both search engines and AI platforms like ChatGPT.
If your traffic has dropped or your content just isn’t converting, this is your SEO wake-up call.
🔥 Episode Promise
Steven built a 7-figure content portfolio without a single paid ad. Now, as the founder of a hands-off SEO agency for B2B brands, he's revealing the modern playbook that drives real ROI, boosts authority, and prepares your site for the AI-powered future of search.
✅ Key Takeaways
Why most SEO advice online is dangerously outdated
What authority signals Google looks for—and how to build them
The E-E-A-T framework that determines your ranking potential
How to create content that ranks and converts (not just traffic bait)
Why blog strategy is more about search demand than brainstorming
How AI search (ChatGPT, Perplexity, etc.) is changing the SEO landscape
⏱️ Timestamped Highlights
00:00 – 01:00Intro: Why SEO isn’t working the way it used to (and what’s changed)
04:00 – 06:30Steven’s origin story: Scaling a content portfolio to 7-figures without ads
07:00 – 09:45The two real levers of SEO today: Content & authority
10:00 – 13:30How Google evaluates authority and why backlinks still matter
14:00 – 17:00E-E-A-T explained: Expertise, Experience, Authority, Trust
18:00 – 21:30Blogging strategy that works: Forget brainstorming—follow search intent
24:00 – 28:00Why writing for humans (not algorithms) improves ranking and retention
30:00 – 33:00The role of engagement, hooks, and bounce rates in modern SEO
34:00 – 36:00How Google and AI platforms crawl your site—and how to stay relevant
🎯 Connect with Steven:
Find Steven on LinkedIn at linkedin.com/in/steventrioseo or visit trioseo.com to learn more about his done-for-you SEO strategies for B2B brands.
🔍 SEO Keywords
SEO in 2025, modern SEO tactics, Google ranking tips, AI and SEO, SEO for ChatGPT, E-E-A-T framework, B2B SEO strategy, SEO authority signals, blog SEO strategy, content marketing for SEO, backlinks that matter, SEO mistakes to avoid, SEO quick wins, optimize for AI search, SEO without paid ads
🎬 Optimized Closing Section for Every Episode
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🚀 Free Growth & Marketing AuditIf your leads aren’t converting, you’re leaving revenue behind. Our free Growth & Marketing Audit shows you exactly where your opportunities are—and how to scale smarter.👉 Book yours now at ProfitBoosterBiz.com
🎧 Subscribe & Stay AheadNever miss a profit-driving strategy. Find Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform—and be first to hear next week’s episode.
👤 About Marcia RinerMarcia Riner is a business growth strategist and CEO of Infinite Profit®, creator of the Profit Booster® strategies, and host of Profit With A Plan. She helps entrepreneurs scale smarter, increase profitability, and maximize company value—whether they plan to grow, expand, or prepare for a high-value exit.📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
Profit With A Plan
Hey Entrepreneurs! Are you trying to make bigger profits in your small business?
Like many of us business owners, you are always looking for ways to increase your profitability and you’re probably looking to grow your business too. You’ve found the podcast to help you do just that.
I’m Marcia Riner, a business strategist on a mission! I’ve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that I’ve earned & learned with you on the PROFIT With A Plan Podcast.
So join me each Tuesday for smart ideas that can add more profits to your bottom line.
