Hey Entrepreneurs! Are you trying to make bigger profits in your small business?
Like many of us business owners, you are always looking for ways to increase your profitability and you’re probably looking to grow your business too. You’ve found the podcast to help you do just that.
I’m Marcia Riner, a business strategist on a mission! I’ve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that I’ve earned & learned with you on the PROFIT With A Plan Podcast.
So join me each Tuesday for smart ideas that can add more profits to your bottom line.
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Hey Entrepreneurs! Are you trying to make bigger profits in your small business?
Like many of us business owners, you are always looking for ways to increase your profitability and you’re probably looking to grow your business too. You’ve found the podcast to help you do just that.
I’m Marcia Riner, a business strategist on a mission! I’ve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that I’ve earned & learned with you on the PROFIT With A Plan Podcast.
So join me each Tuesday for smart ideas that can add more profits to your bottom line.
EP314: Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect with Tim Bradley
Profit With A Plan
37 minutes 49 seconds
3 months ago
EP314: Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect with Tim Bradley
Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect
EP314 Profit With A Plan PodcastReleased August 5, 2025
Guest: Tim Bradley, Co-Founder of Pennant VideoHost: Marcia Riner, Business Growth Strategist | Infinite Profit®
🎙️Episode Summary:In this high-impact episode of Profit With A Plan, Marcia Riner is joined by Tim Bradley—co-founder of Pennant Video and the mind behind the Video Marketing Trifecta™—to talk about how B2B brands can use video strategically after they’ve captured attention. Forget top-of-funnel vanity metrics. This is about turning interest into trust, and trust into conversions—while building a powerful ripple effect across your entire marketing ecosystem. Whether you're a scrappy startup or an established brand, you'll learn how to elevate your message with scalable, story-driven video content that actually drives pipeline results.
🔑 Key Takeaways:
How the Video Marketing Trifecta™ (Anthem, Explainer, Endorsement) drives mid-funnel conversions
The ripple effect of video across your entire digital footprint
Real-world strategies for small businesses to compete with high-production brands using smart, authentic storytelling
The importance of aligning your video library with your sales team’s needs
How to build trust through production value—without breaking the bank
⏱️ Timestamps & SEO Topics:
00:05 – 00:52🎯 Introduction to Tim Bradley & the Video Marketing Trifecta™Keywords: B2B video marketing, mid-funnel engagement, marketing framework
01:17 – 02:56🎯 What is Profit With A Plan?Keywords: business profitability, scaling strategy, business valuation, Marcia Riner
03:15 – 03:41🎯 Tim’s Bio: 20 Years in Storytelling & Scalable StrategyKeywords: creative leadership, B2B tech brands, Pennant Video
04:15 – 05:01🎯 From Childhood Storytelling to Brand StrategyKeywords: creative origin story, video production journey, storytelling in business
06:00 – 07:28🎯 Why Video Needs to Be a Priority in B2B MarketingKeywords: video-first mindset, digital content strategy, ripple effect of video
07:29 – 08:33🎯 Video Builds Brand Trust & Sales Enablement SimultaneouslyKeywords: sales enablement tools, brand trust, professional video vs DIY
09:33 – 11:05🎯 The Real Work Starts After the Click—Why Mid-Funnel Matters MostKeywords: buyer journey, digital touchpoints, mid-funnel strategy
11:52 – 13:14🎯 Keeping Engagement After the Click: The “Messy Middle”Keywords: customer journey, attention to action, funnel strategy
13:14 – 15:18🎯 Breakdown of the Video Marketing Trifecta™: Anthem, Explainer, EndorsementKeywords: brand anthem video, explainer video strategy, customer testimonial videos
15:18 – 16:41🎯 How to Produce High-Quality, Authentic Testimonials That ConvertKeywords: video testimonials, customer proof, production value, trust-building content
17:00 – 20:51🎯 Why Explainer Videos Are the Workhorses of B2B SalesKeywords: explainer videos, sales video library, personalized buyer experiences
23:44 – 26:17🎯 The Power of Anthem Videos for Emotional ConnectionKeywords: brand mission video, emotional marketing, values-based messaging
26:34 – 28:06🎯 Why Every Small Business Needs a Strategic Video PlanKeywords: small business marketing, B2B storytelling, brand positioning for startups
28:06 – 31:57🎯 Budget-Friendly Tips: How Smaller Firms Can Apply the Trifecta™Keywords: startup video marketing, affordable brand video, scalable content strategy
32:25 – 33:59🎯 The Ripple Effect: Maximize ROI From a Single Video AssetKeywords: content repurposing, digital brand strategy, video ROI, scalable content
34:00 – 36:00🎯 Final Thoughts: Your Video Library is a Business AssetKeywords: content library, B2B lead nurturing, evergreen marketing
36:02 – 37:35🎯 Where to Learn More from Tim Bradley & Pennant VideoKeywords: Pennant Video, video marketing ebook, funnel-focused playbook, Tim Bradley LinkedIn
🔗 Resources Mentioned:
Free eBook: Funnel-Focused Video Marketing Playbook at pennantvide
Profit With A Plan
Hey Entrepreneurs! Are you trying to make bigger profits in your small business?
Like many of us business owners, you are always looking for ways to increase your profitability and you’re probably looking to grow your business too. You’ve found the podcast to help you do just that.
I’m Marcia Riner, a business strategist on a mission! I’ve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that I’ve earned & learned with you on the PROFIT With A Plan Podcast.
So join me each Tuesday for smart ideas that can add more profits to your bottom line.
