Episode Summary
In thisProfit Pulse episode, Andy Kulkarni pulls back the curtain on Google Ads’ hidden fees—comparing them to a late-night kebab’s surprise “convenience charges.”
You’ll learn:
- Why broad-match keywords and auto-pilot settings are budget killers (and how to fix them in 10 minutes).
- How to negotiate transparent agency contracts and demand itemized billing.
- The exact 3-step audit a tech recruitment firm used to slash wasted clicks by 35%.
- Andy’s near-disastrous agency partnership story—and how it taught him to spot fee-related red flags.
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