“If every company takes even a small step, like 1%, that creates momentum for much bigger change.”
On this week’s episode of Profit Meets Purpose, I’m joined by Kate Williams, CEO of 1% for the Planet. We dive into how businesses around the world are committing 1% of their revenues to environmental causes—and why that simple pledge has become such a powerful force for change.
Kate shares the evolving role of philanthropy alongside corporate sustainability, how the focus of giving has expanded from traditional conservation to climate adaptation and resilient communities, and why trust and accountability are at the heart of the 1% logo.
We also discuss the organisation’s global growth, the ripple effects on member companies, and what the future of corporate responsibility could look like if every business paid their “rent to the planet.”
Tune in for a conversation about progress, not perfection, and why small commitments can lead to transformative impact.
Website: www.sustainabletimes.co.uk
1% Website: https://www.onepercentfortheplanet.org
Contact: daisy.moll@sustainabletimes.co.uk