"Hire based on your current needs not your future customers"
If you're a founder looking to grow your team, this episode of Profit Meets Purpose is for you. This week I’m joined by Cherry Swayne, founder of Above and Beyond, a recruitment firm that helps climate tech startups hire the right people at the right time.
Cherry takes a thoughtful, strategic approach to recruitment, treating it not just as a box-ticking exercise but understanding it as an important part of a startup’s growth plan. She talks about how she works with founders to get hiring right, and why it’s so important to think about your team early—not just when you're desperate to fill a gap.
Her biggest piece of advice?
Don’t hire for hypothetical futures - hire for what you need now!
Cherry also shares the kinds of conversations she has with people trying to move into climate tech but unsure where to start. As a founder herself, Cherry brings a grounded, practical perspective that’s especially valuable for early-stage companies trying to scale with purpose.
RISE Awards: https://riseawards2025.awardstage.com/#!/home
Contact: daisy.moll@sustainabletimes.co.uk
Website: www.sustainabletimes.co.uk
Above and Beyond Recruitment: https://www.aboveandbeyondrec.co.uk/
