In this episode of the Professor Insight Podcast, we take a closer look at how generative AI is fundamentally changing the way we search for information, products, and services online. With ChatGPT rolling out new shopping features and AI search tools gaining traction, it’s clear we’re entering a new era of digital discovery. But what does this shift mean for the businesses, marketers, and platforms that rely on traditional search behavior to connect with customers? We draw from Algolia’s report on How Generative AI Affects Search: A Full Stack Story, the Future of Professionals Report to explore how AI is disrupting search engine marketing, SEO strategy, and consumer habits. From voice-driven search to conversational queries and AI Overviews, this episode breaks down what’s changing, where the search volume is going, and how brands can stay relevant in a fragmented, AI-first ecosystem. Generative AI is not only changing how people find information but also how businesses think about content strategy, advertising investments, and customer engagement. Understanding these shifts is crucial as traditional search models evolve and new opportunities emerge across both established and emerging platforms. This episode offers context and insights into how the future of search is likely to unfold.