In this episode, Karl and Danielle explore the challenge of product market fit with Bob Handlin. They talk about the difficulties that you can have breaking into an existing market and how you really have to understand the end user's problems to have a chance. They also talk about the importance of primary research, the say/do gap, and how to best decide what's important when you have limited resources and runway.

Bob Handlin's product management career started at Prominet and then had him move into the Systems Storage Group at Sun Microsystems. He was at Sun during the time that Oracle bought Sun and he continued at Oracle for just over 7 years. After Oracle, he moved on to Red Hat where he is a product manager for Red Hat Enterprise Linux covering in-place upgrades, conversions, and live patching. His breadth of experience on industry leading products makes him a valuable asset to Red Hat and brings a unique perspective on product market fit to the table.