Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered.
Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level.
Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable!
Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9
Hosted on Acast. See acast.com/privacy for more information.
Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered.
Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level.
Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable!
Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9
Hosted on Acast. See acast.com/privacy for more information.
Experiential marketing isn’t a line item. It’s a strategic driver of culture, commerce, and community. In this episode of Production Value Matters, Matthew Byrne sits down with Brook Jay, a pioneer in the experiential space and founder of All Terrain, to unpack how top brands are rethinking the power of real-world connections.
Brook shares how her agency has evolved to connect digital, social, and IRL touchpoints while proving measurable ROI (and ROE). From a casino floor problem in Las Vegas to creating a never-before-seen airline activation, Brook tells the story of how deep consumer insight and smart experience design changed everything for a client—and reset the bar for the entire category.
If you’ve ever had to convince a stakeholder that experiential “works,” this is your new go-to episode.
About the Guest:
Brook Jay is the CEO and Founder of All Terrain, the first female-led full-service experiential marketing agency in the U.S. Over the last 25+ years, she’s created iconic, results-driven experiences for brands like PepsiCo, Nike, Airbnb, and Ferrari. She’s a disruptor, mentor, and advocate for women, entrepreneurs, and animal welfare—and a relentless champion of making experiential more strategic, measurable, and human.
Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep
Follow Brook on LinkedIn: https://www.linkedin.com/in/brookjay/
For additional resources for #eventprofs visit www.productionvaluematters.com
For additional resources for #eventprofs visit www.productionvaluematters.com
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