Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered.
Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level.
Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable!
Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9
Hosted on Acast. See acast.com/privacy for more information.
Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered.
Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level.
Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable!
Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9
Hosted on Acast. See acast.com/privacy for more information.
Is your event creating fans or just checking boxes?
In this episode of Production Value Matters, host Matthew Byrne welcomes Alex Shebar, founder of NYC Social Club and a seasoned strategist in community, content, and brand experience. From launching influencer programs at Yelp and Bumble to producing immersive campaigns with global brands like HBO and Amazon, Alex has seen what works—and what completely misses the mark.
Together, Matthew and Alex dig into the core of what makes events feel human, relevant, and worth sharing in 2025. They tackle why so many brands still “stop at stage one,” how to think small to scale big, and why treating attendees like data points is a recipe for mediocrity. Whether you're planning global activations or niche experiences, this episode offers a fresh (and often funny) take on how to create true connection in an industry that's often just going through the motions.
What You’ll Learn:
Alex Shebar is the founder and Head of Influencer Partnerships at NYC Social Club. With 12+ years in community strategy, immersive marketing, and campaign development, he’s led global programs at Yelp, Bumble, and Culture Trip. Known for building high-impact brand moments that actually mean something, Alex helps brands move from passive reach to active resonance.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.
Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep
Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-shebar/
For additional resources for #eventprofs visit www.productionvaluematters.com
For additional resources for #eventprofs visit www.productionvaluematters.com
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