Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered.
Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level.
Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable!
Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9
Hosted on Acast. See acast.com/privacy for more information.
Want to learn how to create exceptional B2B events that leave a lasting impression and deliver real results? Whether you’re tackling event planning, AV production, or the finer details of event management, we’ve got you covered.
Brought to you by Byrne Production Services, Production Value Matters: The Business Event Podcast dives into the world of B2B events with candid conversations and insights from top industry experts. From event trends and planning tips to behind-the-scenes stories, we’re here to answer your biggest questions and help you take your events to the next level.
Tune in for actionable advice, fresh perspectives, and a little inspiration to make your events unforgettable!
Audience Question and Answer form: https://forms.gle/rVmNEPvtB8A3kort9
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact.
From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that transform events into revenue engines. Whether you’re navigating disconnects between sales and marketing or looking to move beyond vanity metrics, this episode offers a playbook for event pros who want real pipeline results in today’s B2B landscape.
You’ll also hear why creative experiences still matter, how to avoid cookie-cutter formats, and what metrics actually move the needle when it comes to pipeline influence.
What you’ll learn:
Isabelle Camp brings over a decade of global event marketing experience, from enterprise trade shows to product launches. Now leading the charge at Canada’s top AI company, Cohere, she’s redefining what success looks like in strategic events and how to achieve it at scale.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.
Connect with Isabelle on LinkedIn
Connect with Matthew Byrne on LinkedIn
For additional resources for #eventprofs visit www.productionvaluematters.com
For additional resources for #eventprofs visit www.productionvaluematters.com
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