Join hosts Tojal and Moita on the Product Weekend Podcast as they explore the innovative world of Product-Led Growth (PLG) with Ben Williams, also known as the Product-Led Geek. In this enlightening episode, Ben, a seasoned product and growth expert, unravels the intricacies of PLG strategies and shares his journey and insights from over two decades in the field.
Discover how to harness the power of PLG to solve meaningful problems with elegant solutions that users love and advocate for. From discussing the evolution of PLG in B2B SaaS companies to revealing practical challenges and solutions in implementing PLG frameworks, this episode is packed with actionable insights. Whether you're a budding product manager or a seasoned professional, tune in to gain a deeper understanding of building and scaling user-centric products that drive sustainable growth. Don't miss this deep dive into the tactics that shape successful product strategies in today's competitive landscape.
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Timestamps:
(0:00) PMF first, then PLG
(0:56) Welcome to Episode 12
(2:29) Favourite weekend
(3:12) Ben’s introduction
(3:36) What is Product-Led Growth
(5:05) How did you became a proponent of PLG
(9:28) What’s wrong with Saled-led Growth
(12:01) How PLG evolved over time
(14:01) Overcoming a big PLG challenge
(16:36) Cultivating the right PLG culture
(19:28) Setting the stage for success
(24:44) Identifying Growth Loops
(30:09) Specific examples of Growth Loops
(34:34) Balancing quality and quantity of Growth Loops
(37:10) Going from Sales-Led to Product-Led
(39:17) Avoiding friction when adding PLG on top of PLS
(42:47) The keys to User Onboarding in PLG
(44:11) User Centricity is the present and the future of PM
(46:26) Advices for Startups
(48:05) Sprint questions
(49:50) Release notes