In this episode, well-known product growth advisor and strategist Leah Tharin talks with host Shannon Peavey about the importance of trust in growth team relationships. Leah defines product led growth, discusses the right metrics for measuring success, and shares her view on the impact of artificial intelligence on companies, roles and career development.
Chapters:
1:08: Leah defines “growth product” and “product-led growth”
5:22 Where growth teams generally fit into an organization
11:18 What is “product-led sales?”
16:42 The metrics do growth teams need to measure
20:28 Differences between growth approaches in B2B versus B2C companies
24:16 Growth loops for the win
28:31 Leah’s path into product growth
33:33 Why everybody needs to learn about growth
35:39 Leah’s “controversial” view on AI
42:00 Where to learn more about growth
44:00 Personal reflections
Where to find Leah Tharin:
Leah Tharin’s Substack https://www.leahtharin.com/
Podcast: ProducTea with Leah
Spotify: https://open.spotify.com/show/383QGHr8zIk3K04l3ijk9q?si=de5b7a8f8c474c6b&nd=1&dlsi=4c4a8f84cad7478d
Apple Podcasts:
https://podcasts.apple.com/gb/podcast/productea-with-leah-growth-senior-leadership/id1679153573
Maven Course:
https://maven.com/leah-tharin/productledgrowth
LinkedIn: https://www.linkedin.com/in/leahtharin/?originalSubdomain=ch
Resources:
Elena Verna’s Substack: https://www.elenaverna.com/
Ben Williams’ PLGeek website:https://www.plgeek.com/
Leah’s favorite conditioner:https://functionofbeauty.com/
SmallPDF https://smallpdf.com/
Jua Jua.ai
Notion Capital https://www.notion.vc/