#54 The Power of Collaboration between PM and PMM, with Marty Bakal, Director of Product Marketing @ Labra.io

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Product Perspectives

Magali Pelissier

67 episodes

6 days ago

Product perspectives, the podcast for product people that gives a voice to their stakeholders. Each week, I show you the other side of the product: I interview the people who contribute to making products a success. They are engineers, writers, marketers, support analysts, UX designers or sales people. Not only will I give them the credit they deserve but we’ll uncover what makes a good product and product manager from their perspective. Stakeholder management is a key skill for product managers, so just as you’re obsessed with listening to your customers, let’s hear from your stakeholders.

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#54 The Power of Collaboration between PM and PMM, with Marty Bakal, Director of Product Marketing @ Labra.io

Product Perspectives

20 minutes 59 seconds

2 years ago

#54 The Power of Collaboration between PM and PMM, with Marty Bakal, Director of Product Marketing @ Labra.io

Marty Bakal is an experienced Product Leader who works in product management, product marketing and field application engineering. Marty understands user needs and how to translate them into products and collaterals. He has the ability to translate technical features into content understood by engineering and users alike, and a thirst for knowledge spanning multiple industries. In this episode, Marty talks about Product Marketing Management, or PMM, and how he collaborates with product managers on inbound and outbound activities. He debunks some of the misconceptions about PMM and highlights the challenges and opportunities in the PM/PMM relationship. This is a short episode but packed with lots of insights!

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