#45 Establishing a Successful Customer Education Program with Jasonda Desmond, Director of Operations @ Leah Chang Learning Group

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Product Perspectives

Magali Pelissier

67 episodes

6 days ago

Product perspectives, the podcast for product people that gives a voice to their stakeholders. Each week, I show you the other side of the product: I interview the people who contribute to making products a success. They are engineers, writers, marketers, support analysts, UX designers or sales people. Not only will I give them the credit they deserve but we’ll uncover what makes a good product and product manager from their perspective. Stakeholder management is a key skill for product managers, so just as you’re obsessed with listening to your customers, let’s hear from your stakeholders.

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#45 Establishing a Successful Customer Education Program with Jasonda Desmond, Director of Operations @ Leah Chang Learning Group

Product Perspectives

29 minutes 56 seconds

2 years ago

#45 Establishing a Successful Customer Education Program with Jasonda Desmond, Director of Operations @ Leah Chang Learning Group

My guest today is Jasonda Desmond who is the Director of Operations at Leah Chang Learning, a women-led digital learning agency. She has spent the last 10 years building and delivering outcomes-focused, scalable customer education programs for B2B SaaS products.

In this episode, we talk about how Customer education programs have become a key differentiator in the market, helping with sales, adoption and retention. We discuss how product and customer education teams can work together to develop strategies and provide resources for customers, as well as internal training and enablement. Whether you have a team in charge of customer education (or CE as Jasonda calls it) or you’re doing it yourself, this is a great episode to understand the value of those programs and think about them early on in the product lifecycle.

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