In this episode of the Product Pals Podcast, Charlotte and Kiet sit down with Cheryl Saw — Fractional Product Growth & GTM Strategist at Revvy, with over a decade of experience across SaaS (Adobe, Audible), FMCG (Kimberly-Clark), Health/Edu-Tech, and digital agencies.
Cheryl’s journey into growth wasn’t planned - it found her. Over the years, she’s built a career solving hard problems in consumer SaaS, from pricing strategy to retention to building product growth teams across Asia Pacific. In this conversation, she shares candid reflections on her path, leadership, and what it means to create sustainable growth.
🔑 What you’ll hear:
Why pricing isn’t the silver bullet for growth — and how to really test value
The psychology behind retention and why “cheaper” doesn’t always mean “stickier”
Lessons from growing products like Adobe Acrobat and Audible across APAC
Building and leading distributed growth teams from scratch
Why adaptability and curiosity fuel a lasting career in product and growth
💡 Cheryl also opens up about her personal journey — from starting in event management to mentoring women in tech and building CandidConvos, a community for meaningful conversations in tech.