Hugo Froes, Product Operations Principal at Farfetch, joins me to talk about what it is like starting a Product Ops function. We discuss how treating your work like any other product can improve your success and hone your skills. With over 20 years in the field of product and design, Hugo has explored user centered methodologies applied to product development (ex. UX, Design Thinking, Service Design and Lean UX). His main focus is helping teams reach their full potential to build better products.

As a teacher in various institutions, a co-founder of UXDiscuss and board member of the Global ResearchOps community, he strives to also contribute to the community and help shape young minds towards user centered methodologies.  He loves solving problems and spending time with family, reading a book, listening to some tunes or watching a movie.