Product Mastery Now for Product Managers, Leaders, and Innovators
Chad McAllister, PhD
300 episodes
1 week ago
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To learn about all seven areas and assess your strengths in product mastery, go to my website -- https://productmasterynow.com -- and click the Podcast button at the top of the page. Hosted by Chad McAllister, product management professor and practitioner.
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Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To learn about all seven areas and assess your strengths in product mastery, go to my website -- https://productmasterynow.com -- and click the Podcast button at the top of the page. Hosted by Chad McAllister, product management professor and practitioner.
560: Unlocking product delight – with Nesrine Changuel, PhD
Product Mastery Now for Product Managers, Leaders, and Innovators
18 minutes 16 seconds
1 month ago
560: Unlocking product delight – with Nesrine Changuel, PhD
How product managers can build emotional connections that drive retention, revenue, and referrals
Watch on YouTube
TLDR
Product delight goes beyond functionality to create emotional connections with users. Dr. Nesrine Changuel, former product leader at Google, Spotify, and Microsoft, presents a four-step framework for systematically building delight into products. The approach involves identifying both functional and emotional motivators, turning them into product opportunities, categorizing solutions using a Delight Grid, and validating through a Delight Excellence Checklist. Research shows emotionally connected users have 2x higher retention and revenue, plus 60% more referrals. The optimal product portfolio balances 50% functional features, 40% deep delight (both functional and emotional), and 10% surface delight (purely emotional).
Introduction
Why do customers choose your product? Is it faster, does it have the best features, or is it priced better than your competitors? Don’t kid yourself, these are areas where your competitors can easily reach parity. So, what makes a product stand out? What makes it become the product customers genuinely love and can’t imagine living without? Not only will you find out in this episode, but you’ll also learn about the framework to make it happen.
Our guest expert is Dr. Nesrine Changuel. She has spent over a decade building products used by millions at Google, Spotify, and Microsoft. She’s the creator of the Delight Framework that helped teams at these companies systematically build emotional connection into products. She now teaches this methodology at business schools, including INSEAD and ESSEC, and her recent book, Product Delight, describes these proven methods.
Summary of Concepts Discussed for Product Managers
What is Product Delight?Product delight means creating products that connect with users on an emotional level while solving functional problems. It addresses both what users need to accomplish and how they want to feel while using the product.
The Four-Step Delight Framework:
* Identify Motivators: List both functional motivators (what users want to accomplish) and emotional motivators (how they want to feel – productive, secure, connected, etc.).
* Create Product Opportunities: Transform emotional motivators into concrete product possibilities that can be implemented.
* Generate Solutions Using the Delight Grid: Categorize features into three types:
* Low Delight: Purely functional features
* Surface Delight: Purely emotional features
* Deep Delight: Features addressing both functional and emotional needs
* Validate with the Delight Excellence Checklist: Ensure features bring impact, avoid distraction, remain inclusive, and provide continuous rather than one-time delight
The 50-40-10 Rule:Nesrine recommends that the optimal product roadmaps should contain:
* 50% low delight (functional features)
* 40% deep delight (functional + emotional)
* 10% surface delight (purely emotional)
Examples and Case Studies:
Spotify Examples:
* Low Delight: Search by lyrics functionality
* Surface Delight: Spotify Wrapped (contributed to 20% app downloads in 2020)
* Deep Delight: Discover Weekly, collaborative playlists,
Product Mastery Now for Product Managers, Leaders, and Innovators
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To learn about all seven areas and assess your strengths in product mastery, go to my website -- https://productmasterynow.com -- and click the Podcast button at the top of the page. Hosted by Chad McAllister, product management professor and practitioner.
