S3E1_Grooming Product Marketing Managers for the future

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Product Marketing Starter

Tiana

11 episodes

6 days ago

After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa - Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM

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Business

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Marketing

Business

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S3E1_Grooming Product Marketing Managers for the future

Product Marketing Starter

38 minutes 58 seconds

2 years ago

S3E1_Grooming Product Marketing Managers for the future

Hey Folks!

We are back with Series 3 in 2023 🚀🤸

In Series 3, we'll continue to unravel PMM and deepen our understanding of the role.

Kicking us off is Fidel Nwaefulu, a Faculty member at Utiva.

Fidel shares his journey into PMM and also talks about Utiva's Product Marketing school and how to join!

One key takeaway from my talk with Fidel is this - Retention is the new conversion!

Listen in to understand this and so much more 🎧

It's important to note that this particular episode was recorded in the last days of 2022, so if you hear us say "this year", please know that we are referring to the year 2022 😅

🥁🥁This episode is sponsored by a community of African Product Marketing Pioneers. APMP is a community where African Product Marketing Managers can share and learn from each other's knowledge and experiences. Whether you're a seasoned PMM, a newbie, or a soon-to-be newbie in PMM, there is a place for you🤗. If you would love to be part of the APMP community, join here.

🚀The Product Marketing Starter Podcast is now available on Apple podcast and literally any other podcast platform you can think of 🤸