S2E3_Demystifying Product Marketing - Maintaining a great PM-PMM relationship

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Product Marketing Starter

Tiana

11 episodes

6 days ago

After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa - Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM

Marketing

Business

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Marketing

Business

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S2E3_Demystifying Product Marketing - Maintaining a great PM-PMM relationship

Product Marketing Starter

29 minutes 4 seconds

2 years ago

S2E3_Demystifying Product Marketing - Maintaining a great PM-PMM relationship

In one of our previous episodes, Onyinyechi Nneji emphasized that PMMs and PMs working on a specific product/company need to be "5&6" (very close😊).

It is for this reason that we had James Okpare talk about WHY and HOW Product Marketing Managers CAN and SHOULD maintain a great relationship with their Product Managers.

A great relationship will ultimately translate into a wholesome product that solves the customer's problem(s).

James also shares his unique career journey from being a Product Marketing Manager at a Startup to becoming a Product Manager at a Venture Capital firm, and soon-to-transition (full-time) to a Startup Founder. Phew! One heck of a trajectory 😅

Listen in and pick a few lessons.