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Product Marketing Starter
Tiana
11 episodes
6 days ago
After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa - Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM
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Marketing
Business
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All content for Product Marketing Starter is the property of Tiana and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa - Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM
Show more...
Marketing
Business
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S2E1_Demystifying Product Marketing - The Ups and Downs of being the first PMM at a Startup
Product Marketing Starter
36 minutes 26 seconds
3 years ago
S2E1_Demystifying Product Marketing - The Ups and Downs of being the first PMM at a Startup

Being a first-time PMM is hard enough, but what's even more challenging is being a first-time PMM at a company that never had a Product Marketing role.

Onyinyechi talks about her transition from content marketing to becoming the first Product Marketer at Kippa.

She shares the ups and downs, and dishes out some survival strategies for any PMMs in a similar position.

Product Marketing Starter
After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa - Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM