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Product Marketing Starter
Tiana
11 episodes
6 days ago
After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa - Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM
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Marketing
Business
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All content for Product Marketing Starter is the property of Tiana and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa - Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM
Show more...
Marketing
Business
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S1E3_Unconventional Route - Charting a New Career Path
Product Marketing Starter
38 minutes 33 seconds
3 years ago
S1E3_Unconventional Route - Charting a New Career Path

Speaking with Benahili was sort of like unpacking a box full of wonder πŸ€—πŸ’•

Aside from her vast knowledge of Product Marketing, she has a contagious affection for the most unlikely things...listen to find outπŸ€“

Behanili speaks about how she (kinda unintentionally) began charting a career path into Product Marketing by running a small business whilst studying Petroleum Engineering at UniLag. #Badass πŸ™Œ

Through her business, she was able to form relevant networks and position herself for her first Product Marketing role at Sharply

Today, she is a Product Marketing Manager at DOT, and aspires to work at a multinational company someday...so, if you're looking for a badass, #data-driven product marketer, ring her up! ☎️ 😎

In addition to voicing her opinion on the "Product Manager vs Product Marketing Manager" debate, she also shares her reservations about "elevating the product marketing space", especially in Nigeria, for fear that it might become trivialized. 

What do you think about this? πŸ€”

Do listen to understand more and share your thoughts.


#PMStarter #productmarketing #career #podcast

Product Marketing Starter
After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa - Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM