S1E1_Unconventional Route - Taking a Leap…And Lovin' it!

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Product Marketing Starter

Tiana

11 episodes

1 week ago

After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa - Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM

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Business

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Marketing

Business

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S1E1_Unconventional Route - Taking a Leap…And Lovin' it!

Product Marketing Starter

46 minutes 45 seconds

3 years ago

S1E1_Unconventional Route - Taking a Leap…And Lovin' it!

Switching from one career path to another can be quite daunting.

This is why our focus for Series 1 of PMStarter is - Unconventional Routes into PMM.

Kicking off this series is Joy Kika, a Product Marketing Manager at Healthlane, who took a leap of faith from Clinical psychology into Product Marketing.

Joy shares her early PMM experiences including jumping Molue for the first time in Lagos😂! She also shares how she's been able to sustain a career in product marketing.

If you're just starting out in your career, you'll definitely learn a lot from her story of resilience. Asides from her wealth of experience and knowledge, I bet you would also enjoy listening to her witty chuckles and sonorous voice 🤗

Joy also hints at some future "kikass" moves she'll be making, following the launch of her book.

Speaking to Ms. Kika was such a joy! 😁 I hope you enjoy listening as much as we enjoyed having her on the podcast.

P.S.: Her super-power is creating a "kikass" GTM strategy🚀

Connect with Joy on LinkedIn