Product Marketing Maestros: Tales from the Front Lines
Richard King
36 episodes
1 week ago
Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
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Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
Why Uberall redesigned its pricing model, with Cris Thome
Product Marketing Maestros: Tales from the Front Lines
8 minutes 22 seconds
8 months ago
Why Uberall redesigned its pricing model, with Cris Thome
In this episode of Product Marketing Maestros: Tales from the Front Lines, host Nitin Karthik interviews Cris Thome, Global Head of Product Marketing at Uberall, about a major pricing and packaging transformation.
More specifically, Cris Thome shares how Uberall transformed its pricing strategy to align with the customer journey—and what they learned along the way.
Product Marketing Maestros: Tales from the Front Lines
Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
