Product Marketing Maestros: Tales from the Front Lines
Richard King
36 episodes
1 week ago
Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
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Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
Why product adoption starts before the launch, with Simon Gergaud, Product Marketing Manager at HelloAsso
Product Marketing Maestros: Tales from the Front Lines
12 minutes 29 seconds
6 months ago
Why product adoption starts before the launch, with Simon Gergaud, Product Marketing Manager at HelloAsso
Simon Gergaud, Product Marketing Manager at HelloAsso and ambassador for Product Marketing Alliance, unpacks a compelling case study on driving product adoption before launch – embedding marketing strategy into product discovery to ensure alignment, clarity, and impact.
From reshaping value propositions through Amazon-style mock press releases to cross-functional alignment with product, sales, and support, this episode is packed with actionable insights for PMMs everywhere.
Product Marketing Maestros: Tales from the Front Lines
Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
