Product Marketing Maestros: Tales from the Front Lines
Richard King
36 episodes
1 week ago
Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
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Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
How to nail your ICP without a big budget or audience
Product Marketing Maestros: Tales from the Front Lines
8 minutes 52 seconds
6 months ago
How to nail your ICP without a big budget or audience
Nitin Kartik sits down with Michelle Zak, Senior Director of Marketing at InCommon and a seasoned product marketer specializing in early-stage startups.
Michelle shares her journey navigating the high-stakes world of startup growth, focusing on how she defined and validated an ideal customer profile (ICP) without a large audience or budget.
From running discovery interviews to executing targeted cold email campaigns, Michelle breaks down her scrappy, effective approach to shaping go-to-market strategy.
She explains how early product marketers can balance research and execution, build momentum, and lay the groundwork for scalable demand generation – even with limited resources.
Product Marketing Maestros: Tales from the Front Lines
Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
