Product Marketing Maestros: Tales from the Front Lines
Richard King
36 episodes
1 week ago
Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
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Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
How Affinity went from 22% to 80% ARR wins in one campaign
Product Marketing Maestros: Tales from the Front Lines
8 minutes 44 seconds
5 months ago
How Affinity went from 22% to 80% ARR wins in one campaign
Nitin Kartik talks with Carolyn Klinger, Senior Director of Market Intelligence at Affinity. Carolyn shares how her team launched a targeted competitive intelligence campaign that:
- Boosted win rates from 16% to 45%
- Increased ARR win rate from 22% to 80%
- Drove $1.2M in revenue in just 90 days
Learn how battle cards, internal alignment, and customer insights helped Affinity beat a rising competitor.
Product Marketing Maestros: Tales from the Front Lines
Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
