Product Marketing Maestros: Tales from the Front Lines
Richard King
36 episodes
1 week ago
Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
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Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
Product Marketing Maestros: Tales from the Front Lines
9 minutes 16 seconds
4 months ago
Build the CI engine your sales team needs
In this episode of Product Marketing Maestros, Nitin Kartik chats with Beth Winters, Principal PMM at Dynatrace, about how she built a competitive intelligence program from the ground up.
Beth shares how she tackled a lack of visibility into the competitive landscape, created scalable battle cards, launched a win/loss program, and delivered high-impact insights across sales, product, and exec teams.
Product Marketing Maestros: Tales from the Front Lines
Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
