This week on Product Marketing insider, Lawrence Chapman, Senior Copywriter at Product Marketing Alliance, is joined by Jana Frejova, Product Marketing Lead at Spendesk.

A PMA Ambassador and Top 100 Product Marketing Influencer in 2021, Jana’s currently establishing a new marketing function at Spendesk focused on product-led growth.

She has global experience in marketing and strategy roles refining her skills in Paris, London, the USA, and Brussels and has taken products from early concepts to full market launches and adoption, led strategic initiatives, and oversee product marketing for key solution lines.

In this episode, the pair explore the topic of analyst relations, honing in on why it's important in product marketing, tips for implementing new analyst relations strategies and improving existing practices, plus much more.